Business-Savvy Project Management
24th PMINJ Regional Symposium
May 3, 2010
Pines Manor

Sunday Seminar

Monday Symposium:

Keynote Speakers
Michelle LaBrosse, PMP From Talk to Action - Making ROI Real in Your Organization
Anthony Reed Finding the I in Team
Mark Wiskup Stop Talking, Start Communicating!
Track Speakers
Jenny Ambrozek Stakeholder Engagement & Co-Creation: Reducing Project Risks
Roger D. Beatty, PhD, PMP CEO AVATAR as Mentor: Becoming More Business-Savvy
Robert Franco, PhD Partnership Models: Flexibility and Effective Execution
Dr. Brenda Marshall Emotional Intelligence
Barb McClintick, MBA, PMP Demonstrating Value of PMO by  Using Management Enterprise Reporting Metrics
Aita Salasoo, PhD, PMP Project Effort Estimation Best Practices
Linda Trignano, MA Communicate with Impact! Power Tools in Your Project Management Toolbox 
Vijay Verma, PMP, MBA., PEng Influencing Without Authority
John Wurch, PMP Change Management: 6 Steps to Guarantee Adoption 

Michelle LaBrosse, PMP

Topic:  From Talk to Action - Making ROI Real in Your Organization

Know what decisions regarding projects drive financial performance and understand the risks related to project management that derail the financial performance of companies.

In the closing keynote, Michelle will help participants learn and understand: the role that a project manager has in the overall strategic performance of a company; how to make proper project portfolio decisions; how to use a project prioritization technique to select the right types of projects to pursue; what measurements will drive to successful project completion; key factors that drive senior executives’ decision-making on projects; and how to guide leaders in making better decisions regarding projects. 

Michelle LaBrosse, PMP completed Harvard Business School's  prestigious three year Owner President Managed (OPM).  She knows first hand the issue that drive ROI in companies from the perspective of senior management as the Chief Executive Officer of Cheetah Learning and the owner of several other fast growing enterprises in real estate and agriculture.   Michelle leads a team at Cheetah Learning that created a program called the Senior Project Executive certificate that helps Project Managers create bridges to the executive suite in private, publically traded, and non-profit organizations of all sizes.   Michelle's style is accessible and she is a well respected peer advisor to many rising project managers moving up the corporate ladder.

Anthony Reed

Topic:  Finding the I in Team

This presentation provides the skills to achieve difficult personal and professional projects and goals. It doesn’t matter whether it’s to obtain a professional certification or implement a global system. The same techniques were used to successfully implement multi-million dollar, international projects and to conquer the exotic Great Wall of China and the brutally cold Antarctica 26.2-mile marathons. The projects were on time, within budget, and to specifications.

The skills and agility used to navigate through the rocky, slippery, and uneven Great Wall’s 3,600 steps were applied to managing the 3,600 steps of a project plan. Likewise, the same preparation for addressing the unpredictable, subfreezing Antarctica weather was applied to managing the “known unknowns” and “unknown unknowns” during major projects. You’ll understand how to manage (and even reduce) the stress of managing projects, while getting more from your staff and preventing employee turnover.


  • Establish achievable goals.
  • Motivate yourself and team members.
  • Manage fear and move outside of the comfort zone.
  • Embrace and manage risk.
  • Gain support for your plan.
  • Address unplanned events (the “known unknowns” and “unknown unknowns”).
  • Manage the negative, victim mentality.
  • Better execute your plan.
Mr. Reed is a CPA, PMP, and IT professional with twenty years in management and executive positions for various Fortune 500 companies and large consulting firms. The responsibilities included managing multi-million dollar departmental budgets and staffing blends of international, multi-generational, multi-cultural employees and consultants.

As an adjunct professor, he taught project management, accounting, income tax, business management, and information technology courses. He also developed and taught accounting classes to small business owners and consulting firms.  He’s been interviewed on radio and webcast programs and featured in the business, travel, and sports sections of major newspapers and publications across the country. This includes the Dallas Morning News, Runner’s World, Southern Living, Ebony, and the Journal of Accountancy. He holds two graduate degrees and two undergraduate degrees. He’s served on the Board of Directors for the Oracle Applications Users Group (OAUG), Ft. Worth’s Jubilee Theatre, the Dallas White Rock Marathon, and various local and international not-for-profit organizations.  He has spoken at national and international business conferences. He has four books and over 50 articles published. The articles have appeared in ComputerWorld, Datamation, Career Focus, and Runner’s World magazines. His book, entitled Finding the I in TEAM: Better Team Building Through Individual Building, focuses on building stronger team members.  He’s completed one hundred 26.2-mile marathons around the world and in thirty States. This included the fridge Antarctica, Kenya’s dangerous Lewa SafriCom, and China’s Great Wall Marathons. In completing marathons on all 7 continents, he made history by becoming the first Black in the world to accomplish this feat. Fewer than 225 people in the world had achieved this goal. (By comparison, over 2,500 people have reached Mt. Everest’s summit, including over 500 in one year.) Subsequently, his journeys were chronicled in his book, Running Shoes Are Cheaper Than Insulin: Marathon Adventures On All Seven Continents and he was featured in the May, 2009 edition of Ebony.

Mark Wiskup

Topic:  Stop Talking, Start Communicating!

In challenging economic times, powerful and successful communication is critical to continued success. Becoming a great communicator is a skill every Program Manager can learn and master. Mark’s lively keynote delivers a detailed blueprint for communication success, with specific do's and don'ts in a wide variety of program management settings and completely dispensing with tiresome theory. 

Over the last ten years, Mark Wiskup has delivered successful communications coaching sessions in hundreds of speeches and workshops across North America. He founded a nationwide video and live event production company and started his career as an award winning television journalist. He has degrees from UCLA and Northwestern University. 

Jenny Ambrozek

Topic:  Stakeholder Engagement & Co-Creation: Reducing Project Risks

How many times have you worked on strategically important projects only to find what you delivered did not return the planned positive business impact?  Participate in this session to learn how applying a network mindset, strategic stakeholder engagement and co-creation improves planning, impact, and overall project results. 

Jenny Ambrozek is founder of SageNet LLC, a consulting practice helping businesses innovate and accomplish strategic projects by ensuring effective collaboration and knowledge sharing among key stakeholders. Her expertise is grounded in Edutel, a pioneering Australian Videotex project, and directing member engagement at Prodigy. Jenny is a contributor to The Sustainable Enterprise Fieldbook 2008 and Inside Knowledge Magazine; founded The Sustainable Enterprise Network and co-convened the Facebook Groups in Business Investigation 2008. Presentations include KMWorld, Enterprise 2.0 Summit and Knowledge Innovation Network (University of Warwick), where she is Associate for Participative Media. Jenny blogs about 21st Century Organizations.

Roger D. Beatty, PhD, PMP

Topic: CEO AVATAR as Mentor: Becoming More Business-Savvy

An AVATAR Project Manager named “PM” enters PROJECToria on a quest to become more “business-savvy.”  In this virtual world, PM discovers that a virtual world organization, a CEO AVATAR and a specific sequence of ten steps unlocks the secrets toward becoming a business-savvy project management professional.

Roger D. Beatty, PhD, PMP, is an expert on globalization in project management with over 25 years experience in information technology, program management, telecommunications and government.  Dr. Beatty is a lifetime alumnus of the PMI Leadership Institute Masters Program.  He devotes his time and energy to the worldwide development of the profession and speaks at conferences on current project management trends. He won the “Speaker Trip to Brazil” contest sponsored by the PMIWDC. He has been a Global Congress Speaker in Hong Kong, Santiago and Sydney. His work has been featured on the PMI.org home page and in PMNetwork magazine.

Robert Franco, PhD.

Topic:  Partnership Models: Flexibility and Effective Execution

As pharmaceutical companies struggle to reduce their cost structures and improve their productivity they are turning more and more to CROs and other partners to provide critical development services. In this presentation we will explore some of the key elements needed to create and manage new and effective partnership models that deliver superior results. 

Rob is the Lead Director of PRTM’s Global Pharmaceutical Business Group.  With over 23 years of experience, Rob has worked with the senior management of several large pharmaceutical and biotechnology companies to implement complex change management initiatives and to remediate quality and compliance issues. He has also helped create new sourcing partnerships that help to improve productivity and reduce costs. Rob has 13 technical publications, three patents, and eight management consulting articles to his name.

Dr. Brenda Marshall

Topic:  Emotional Intelligence

Emotionally Intelligent Management provides the strategies and skills of a published, experienced psychotherapist/coach to all levels of management smoothing the road to project success. From avoiding dangerous emotional tornadoes and reharnessing team spirit and energy, this program entertains and challenges the most seasoned manager to reach higher potentials. 

Dr. Marshall, is director of evidence based practice at Englewood Hospital and Medical Center, and a professor at Ramapo College NJ. She has an MS in Management from the Wagner School of Public Service at NYU, a doctorate from  Columbia University, and an MSN from UMDNJ. She is a psychotherapist, providing seminars on behavior change and self-management at Learn 2 Choose Inc. Center for Social/Emotional Learning in Pompton Lakes. Dr. Marshall won the Regional TurningPoint Innovation Award for the application of response card technology in teaching.  She is the author of  “Becoming You, An owner’s manual for creating personal happiness".

Barb McClintick, MBA, PMP

Topic:  Demonstrating Value of PMO by  Using Management Enterprise Reporting Metrics

Demonstrating Value of PMO Calculating the costs of failed projects or the benefit of successful projects is not easy. However, there are ways to demonstrate the value. Participants learn how to measure the value of a PMO, Evaluate the cost and benefits to help prioritize project efforts and measuring the ROI of PMO initiatives. 

Barb joined Cheetah with 20 years of Project Management experience in the shipping and transportation industry and four years as an Adjunct Professor.  She was PMP-certified in 2003, and holds a Masters of Business Administration from Baldwin Wallace College, Bachelor of Arts in Business Management from Malone College, Associate of Applied Business, Transportation from The University of Akron and is a member of the Project Management Institute. 

Aita Salasoo, PhD, PMP

Topic:  Project Effort Estimation Best Practices

Estimating project effort is a key to predicting project cost. Best practices related to project effort estimation include developing two independent estimates, focusing on assumptions associated with estimates, and managing estimates throughout the project. Two specific estimation techniques based on Use Case Points and Work Breakdown Structures are described.

Aita Salasoo is with Cognizant Technology Solutions, where she provides program management, onsite delivery leadership, and organizational change management services for clients in the retail, hospitality, and financial services industries. She has helped clients with the introduction of estimation processes, as well as many other process improvements. Aita brings 23 years of application development, systems integration, and consulting experience, and 13 years of project management experience. She has published and presented on a broad range of topics. Aita holds a PhD in Cognitive Psychology and is PMP certified.  She has been a PMINJ volunteer for many years and is currently a VP on the Board..

Linda Trignano, MA

Topic:  Communicate with Impact! Power Tools in Your Project Management Toolbox 

Your expertise will take you only so far.  What will enable you to be effective and productive on each project are your people skills.  How you work with people matters.  Skills such as communication, listening, handing conflicts and understanding corporate culture all lead to better working relationships and job productivity.  Understanding the need for good people skills and becoming proficient at them will move your career to new heights of success!

Linda Trignano has over 23 years experience facilitating and helping individuals and business groups find and utilize their potential.  Areas of practice includes training and developing teams and individuals utilizing insight work assessments, Human Resource consulting to attract and hire the right employees, and coaching groups and business managers to develop into leaders both personally and professionally. She has recently included grief coaching into her business practice coaching individuals, teams or managers in organizations through periods of loss. She is a member of the ASTD, NJAWBO, Women in Communication She holds a MS in Management, a BA in Communications, Human Resources Certification, Project Management Certification, as well as a certified business coach. 

Vijay Verma, PMP, MBA., PEng

Topic:  Influencing Without Authority

Gain the power you need to influence and lead others and get the job done!

Ignoring the external and internal politics surrounding your project can be hazardous to your project’s health. 
This session will help you understand the importance and dynamics of power and politics in project management. It will outline the characteristics and outcomes of power and help analyze the political landscape in your organizations. It emphasizes the importance of managing stakeholders through leadership and influence. 

Vijay K. Verma (PMI Fellow, PMP, MBA, P.Eng;), TRIUMF, University of British Columbia; Vancouver, British Columbia, CANADA.

Vijay K. Verma (PMP, MBA, P.Eng) is an internationally known consultant, speaker, trainer and author. Mr. Verma has more than 25 years of project management experience and is currently a group leader at a Canadian national research laboratory, where he provides project management services for projects varying in size, complexity and diversity. He has presented numerous workshops for many clients from a wide variety of industries.  He has written the three-volume series Human Aspects of Project Management, published by the Project Management Institute, which includes Organizing Projects for Success (Vol. 1), Human Resource Skills for the Project Manager (Vol. 2), and Managing the Project Team (Vol. 3). 

Mr. Verma received the 2009 PMI Fellow award (one of the highest and most prestigious award), 1999 PMI David I. Cleland Project Management Literature Award (for his book “Managing the Project Team”) and the 1999 PMI Distinguished Contribution Award for his sustained and significant contributions to the project management profession. 

John Wurch, PMP 

Topic:  Change Management: 6 Steps to Guarantee Adoption 

Come experience real life lessons about the importance of a formal change management model from two Fortune 50 firms that impacted over 32,000 people. Take away the communication steps/tools and the end user adoption model used to drive the target audiences’ acceptance of the project and ultimately its success.

Founder and President – JPW Consulting
John Wurch founded JPW Consulting, a change management/training firm, in 1998. Over 20 years, John has trained over 10,000 students in Project Management, Leadership, and Software Applications. John has trained in firms such as Morgan Stanley, NJ Manufacturers Insurance, Novartis Pharmaceuticals, NYU School of Business, and Microsoft. He has been featured in Metroset as a guest speaker on the Project Management Process. 

John received his B.S. in Management from Rutgers and earned his MBA from New Jersey Institute of Technology, where he graduated with Beta Gamma Sigma Honors.  John also volunteers as a resource investment panelist for the United Way.