PMI New Jersey Chapter
PMINJ 2005 January Meeting

18 January 2005 - Monroe - Holiday Inn


PDP Information

Program Number: C020-18012005
How to Prepare a Winning Business Case for Your Next Project
Activity Sponsor: PMINJ Chapter (C020)
Category Type: 3 
Subject Areas 
Knowledge: 10 
Process: 01
Application/Specific Interest Groups: 30 
PDUs: - 1.5
Leadership - 0.0
Strategic - 0.0
Technical - 1.5


As the discipline of project management edges ever closer to being recognized for being able to lend meaningful support to companies’ business functions, the business case emerges as a potentially useful tool in leading that charge. Business cases have been around for a long time, but are rapidly gaining popularity, as more and more companies struggle to optimize the application of limited budgets. 

The business case is a tool that enables the thoughtful and thorough analysis of a host of business decisions, such as project justification and approval, vendor selection, alternative analysis, and implementation decisions. It then follows that having the ability to craft a top notch business case will continue to grow as an important contribution to the project manager’s toolbox.  This presentation walks attendees through the business case process and presents a comprehensive and detailed outline which describes proper technique in terms of substance, form, and content for preparing formal business cases on projects. Interested attendees get to walk away with a template they can begin using the next day.


Gary Heerkins, PMP, CPM, CBM, PE – President, Management Solutions Group, Inc.

Prior to founding Management Solutions Group, Mr. Heerkens managed a wide variety of projects for the Eastman Kodak Company for more than 20 years.  Mr. Heerkens has published several articles and papers, and recently authored a book on project management for McGraw-Hill's Briefcase Books series. His upcoming book entitled Essential Business Skills for Project Managers is due to be published in early 2005. Mr. Heerkens holds a Master of Business Administration degree from the Rochester Institute of Technology, and is very active within PMI. He served three terms as President of the PMI Rochester Chapter (1998-2001), and was just recently re-elected to the Rochester Board of Directors as President-Elect.

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